RCRC CEO: HRH the Crown Prince’s Initiative Embodies Leadership by Example

His Excellency Eng. Ibrahim bin Mohammed Al-Sultan, CEO of the Royal Commission for Riyadh City (RCRC), extended his thanks and appreciation to His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Crown Prince and Prime Minister — may Allah protect him — for donating blood and launching the annual National Blood Donation Campaign.

His Excellency said: “The initiative of HRH the Crown Prince — may Allah protect him — embodies the approach of leading by example in all that promotes human health and serves the community, and reinforces the values of giving and social responsibility. It also motivates citizens and residents to donate blood and to turn community participation into an impact that helps save lives.”

His Excellency noted that the campaign’s impact extends beyond the moment of donation, by establishing voluntary donation as a sustainable community practice that helps enhance the readiness of blood banks and support the needs of beneficiaries.

His Excellency prayed that Allah protect the Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince, and perpetuate the Kingdom’s security and stability.