RCRC Partners with Diriyah Company on a Program Promoting Investment in Luxury Goods Sector

The Royal Commission for Riyadh City (RCRC), in partnership with Diriyah Company, hosted an orientation program for senior executives and CEOs representing leading global firms in the luxury retail sector. The initiative supports RCRC’s ongoing efforts to solidify Riyadh’s position as a premier global hub for luxury brands.

The program underscores RCRC’s strategy to highlight investment potential in this sector, leveraging the promising opportunities presented by Riyadh’s dynamic economic transformation and supportive, competitive and pro-investment environment, which are key elements underpinning the objectives of Saudi Vision 2030.

The two-day agenda featured panel discussions and interactive workshops led by experts from HEC Paris, Mastercard, and Bentley, together with executives from leading Saudi luxury brands – Asteri Beauty, CLE, Musa & Palm, and 1886. Sessions examined market expansion opportunities, areas for collaboration, and the outlook for the luxury retail sector in Riyadh and across the Kingdom.

The initiative builds on the RCRC’s ongoing work to deepen global partnerships and establish Riyadh as a premier hub for luxury-retail investments. It also advances the wider efforts to build a diversified, sustainable economy and secure the capital’s place among the world’s top cities.